For every new city and Olympic Games a new logotype is made. Sometimes it goes well and sometimes straight to hell. Here you have all the Olympic logotypes since 1960. Which one is your favourite?
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Nike seem tired of “Just do it”. Instead they now use the payoff “Here I am” in their efforts to strengthen their brand among women. In this ad they are using Maria Sharapova, the famous Russian tennis player with sponsor contracts that makes Bill Gates blush.
Being a tennis fan and an avid tennis player myself, I must say that Maria Sharapova really annoys me. She screams like she is in labour every time she hits the ball and also takes approximately one hour in between points (20 seconds is allowed if I remember correctly). It is a shame that Justine Henin-Hardenne quit.
My favorite is Roger Federer. He is taking tennis to a new level. And he also features in this rather funny commercial.
Managing a creative department is not easy. You need to see to that a lot of needs are met. Designers need the tools and inspiration to stay creative and one of the tools we are looking into purchasing is a color control device. That is a fancy way of saying color chart.
So we started browsing and found ColorMunki. Munki, like Monkey with a different spelling.
I don’t know if this product is any good at all. It might be wonderful. The thing I am thinking about is the name and logo. What drug did they take to come up with the idea of ColorMunki? What do monkeys have to do with colors? What makes a monkey a good way to brand a color tool? And why spell it with an i? Is that the hip way of spelling monkey?
The logo looks a bit overworked to me. But I guess it took some work to find a way to fit a monkey into a logotype. I would love to have been a part of the brainstorming sessions that resulted in the finalized idea. There must have been drugs involved. And laughter. And they must have made head-to-hand contact several times.
Now it is time for you to get involved. Do you think this is good branding?
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. - David Ogilvy, the marketing guru
It’s got to be tough having the same name as one of the “founding fathers of marketing”, David Ogilvy. That David Ogilvy started the company Ogilvy & Mather in 1948 and died in 1999, but the company Ogilvy is today one of the biggest ad agencies in the world.
The other David Ogilvy is a songwriter from the UK. Their signatures have an eerie similarity. The question is: can the songwriter benefit from having the same name as the famous ad guru? Give me your thoughts!
And by the way, what does this David Ogilvy think of all this?
