Managing a creative department is not easy. You need to see to that a lot of needs are met. Designers need the tools and inspiration to stay creative and one of the tools we are looking into purchasing is a color control device. That is a fancy way of saying color chart.
So we started browsing and found ColorMunki. Munki, like Monkey with a different spelling.
I don’t know if this product is any good at all. It might be wonderful. The thing I am thinking about is the name and logo. What drug did they take to come up with the idea of ColorMunki? What do monkeys have to do with colors? What makes a monkey a good way to brand a color tool? And why spell it with an i? Is that the hip way of spelling monkey?
The logo looks a bit overworked to me. But I guess it took some work to find a way to fit a monkey into a logotype. I would love to have been a part of the brainstorming sessions that resulted in the finalized idea. There must have been drugs involved. And laughter. And they must have made head-to-hand contact several times.
Now it is time for you to get involved. Do you think this is good branding?
