The famous magazine Esquire released a limited version of the first page of their August edition on electronic paper. The project was sponsored by Ford who did a 2nd page ad with the same technique. The battery lasts approximately 90 days and if you put your magazine in the freezer it can last even longer!
Read more to see what we’re talking about!
YouTube
http://www.youtube.com/watch?v=9EWb1zHIx38
