Designern Efva Attling älskar att använda ordentligt utslitna uttryck som “Carpe diem” och sånt i hennes design. Det blir inte mer äckelpretto än så. Så Daniel och jag gjorde en anpassning av hennes annons för klockan “Time will come”. Kolla in den sockersöta verkligheten nedan:
“TIME WILL COME - In the western world we say that ‘time is passing’. It feels like we are losing something and it is stressful. In the eastern world, the expression ‘time will come’ reveals a more relaxed, laid back and peaceful way to consider time. So important in the fast-paced world in which we live in. Think about it for a second.”
The Swedish designer Efva Attling loves to use worn and pretentious expressions like “Carpe diem” on her jewellery. I did an alternative version of her ad for the watch “Time will come”. You can find the ad in the latest copy of Elle. Don’t ask me why I read it. Ask my girlfriend.