It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. - David Ogilvy, the marketing guru
It’s got to be tough having the same name as one of the “founding fathers of marketing”, David Ogilvy. That David Ogilvy started the company Ogilvy & Mather in 1948 and died in 1999, but the company Ogilvy is today one of the biggest ad agencies in the world.
The other David Ogilvy is a songwriter from the UK. Their signatures have an eerie similarity. The question is: can the songwriter benefit from having the same name as the famous ad guru? Give me your thoughts!
And by the way, what does this David Ogilvy think of all this?